.comment-link {margin-left:.6em;}
Thursday, August 03, 2006
Absolute Crap:

I'm not familiar at all with a blog called General Watch. And I only read this ridiculous post, quoting an idiot named Jerry Flint, from WardsAuto.com, because my good friend, Mark Tapscott included it in his last Carnival of Cars. And I have only to say that, Jerry needs to pull his head out of his ass.

The problem, General Watchers, is not one of having multiple brands at the same dealership; Audis and Porsches have been sold side-by-side for decades, and, long before that, Rolls-Royces and Bentleys. The problem is not one of co-existence, it is one of brand identity, and that transcends the dealer network; it doesn't matter whether badge-engineered cars are sold on the same lot, or in the same auto mall.

So, while a customer might cross-shop a Grand Caravan for a Town & Country (but who cares, as long as they don't buy a Sienna), no-one is going to cross-shop a Grand Cherokee for a Pacifica. I will go one step further, and venture a guess that only a handful will cross-shop a 300C for an E550. DaimlerChrysler is in nowhere near the straights that GM is in this regard.
Comments: Post a Comment

Links to this post:

Create a Link

A blog dedicated to the personal musings of Kevin L. Connors - a pragmatic libertarian, engineer, businessman, and journalist.

04/01/2006 - 05/01/2006 / 05/01/2006 - 06/01/2006 / 06/01/2006 - 07/01/2006 / 07/01/2006 - 08/01/2006 / 08/01/2006 - 09/01/2006 / 09/01/2006 - 10/01/2006 / 10/01/2006 - 11/01/2006 / 01/01/2007 - 02/01/2007 / 02/01/2007 - 03/01/2007 / 03/01/2007 - 04/01/2007 / 05/01/2007 - 06/01/2007 /

Powered by Blogger